How the idea of a site can change over time

A long, long time ago I started a site in german language that was all about bookmarks. It is called lesezeichenladen.de which means bookmark shop - not bad for a domain name…

I set up a little bit of history information about bookmarks and used amazon to show some pretty bookmarks and so on. Just to make it complete, I created a bookmark with flowers and took pictures of the work in progress and thus created a step by step instruction on creating a beautiful bookmark (Blumen-Lesezeichen basteln).

After a while, my site had been up and running for about a year, I noticed that the structure of the visits to my site had changed - more and more people did not come to my site because they were looking for bookmark related content but because they wanted to do handicrafts with flowers or blossoms!

I talked about that with my girlfriend and she said, no problem, I’ll create something for you. And what she came up with was really not bad: Very nice intructions for paper blossoms (Bl?ten basteln/Blumen basteln)

And I can tell you, it did not take long and almost everyday someone was searching for the flower crafting instructions. Inspired by the success she made another step-by step instruction, this time for a crafted bookmark (Der B?cherwurm - eine Bastelanleitung This is for a really nice bookmark so it is more to the original topic of my site…but altogether I must say my site has shifted heavily from a bookmarks site to a handicrafts site!